Tomahawk: a cleaner migration with measurable lift
This project was about replacing legacy drag with a faster, sharper platform — one that improved mobile experience, tightened performance, and gave Tomahawk a more credible digital front-end without bloated migration theatre.
What moved
The migration improved both technical performance and the commercial feel of the site.
120%
Increase in website traffic after the rebuild.
45%
Bounce rate reduction from a cleaner user experience.
80%
Mobile performance improvement versus the legacy build.
Project overview
Tomahawk came in with a site that was slowing down both the user experience and the internal ability to improve it. Legacy technology, weak mobile behaviour, and poor performance were working against the brand.
We approached the job as a full platform reset: migrate to modern front-end tooling, reduce friction on mobile, and turn the site into a faster, more trustworthy asset that could support future growth.
Challenges removed
The old platform was costing the business speed, flexibility, and trust signal.
Outdated Technology Stack
The previous build made changes slow, maintenance heavier, and modern commercial improvements harder to ship with confidence.
Poor Mobile Experience
The mobile experience created friction for visitors, which weakened trust and caused too many users to leave before engaging.
Performance Issues
Slow loading times and weak Core Web Vitals reduced discoverability and dragged down the overall quality signal.
Solutions applied
Each move was aimed at making the site faster, cleaner, and easier to grow.
Modern Platform Migration
We rebuilt the site on a cleaner React/Next.js architecture so the business had a faster, more maintainable foundation.
Mobile-First Reframe
The new interface was structured around mobile browsing and quicker comprehension, not just desktop aesthetics.
Performance Upgrade
Image optimisation, code-splitting, and front-end cleanup pushed the experience closer to the premium standard the brand needed.
Technology stack
Modern tools selected for speed, maintainability, and better front-end control.
React
Next.js
Modern CSS
Performance Optimisation
Responsive Design
SEO Optimisation
Delivery timeline
Eight weeks from audit to launch.
Discovery & Analysis
Audit of the existing site, pain points, and commercial requirements.
Design & Planning
Migration strategy, visual direction, and UX hierarchy reset.
Development & Migration
Full rebuild using modern tooling and responsive components.
Testing & Optimisation
Performance tuning, bug fixes, and launch readiness checks.
Launch & Support
Production rollout and post-launch monitoring.
Project results
The migration improved site quality and business outcomes at the same time.
Performance Improvements
Business Impact
Client Testimonial
"The migration project exceeded all our expectations. The new website not only looks amazing but performs incredibly well. We've seen dramatic improvements in traffic, user engagement, and most importantly, business inquiries. NullGlitch delivered on every promise and more."
Planning a migration reset?
We can review the current stack, performance drag, and package fit before you commit to a rebuild.