In 2025, a slow website is more than just an annoyance—it's a business risk. Google's Core Web Vitals are now a major ranking factor. To compete in the NZ market, your site needs to be fast, accessible, and follow web best practices.
Our 5-Step Performance Playbook
- Optimise images for the modern web
- Reduce JavaScript execution time
- Leverage server-side rendering (SSR)
- Prioritise critical CSS
- Monitor and measure constantly
Example: Next.js Image Optimisation
// Always use the Next.js specialized Image component
import Image from "next/image"
<Image
src="/hero.jpg"
alt="Hero"
width={1200}
height={600}
priority
className="object-cover"
/>Why Lighthouse Scores Matter
Lighthouse measures four key areas: Performance, Accessibility, Best Practices, and SEO. A high score in all areas signals to Google that your site provides a high-quality user experience, leading to better rankings and lower bounce rates.