DIY website builders promise you can build a site in an afternoon. They don't mention the slow speeds, SEO penalties, and platform lock-in that come with it.
The Reality: What DIY Builders Don't Tell You
Wix ($17-45/mo)
Bloated code = slow sites (4-6s loads)
Can't export your site or code
Limited SEO control
generic templates
Squarespace ($16-65/mo)
Slow mobile performance
Beautiful templates, limited customisation
No code access whatsoever
Poor third-party integrations
The Real Comparison
| Feature | Wix/Squarespace | Next.js |
|---|---|---|
| Page Load Speed | 4-6 seconds | <2 seconds |
| Google PageSpeed | 40-60 typical | 90-100 typical |
| SEO Control | Basic | Full control |
| Code Ownership | None (locked in) | 100% yours |
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