Craft Build: service pages that sell the quality
Craft Build needed more than a brochure site. The brief was to turn multiple building services into a clearer, more premium digital sales surface — one that helped homeowners understand the scope fast and enquire with more confidence.
Key outcomes
The build gave Craft Build a tighter service hierarchy, clearer trust signal, and stronger enquiry flow.
6
Dedicated service pages instead of one diluted offering.
40%
Increase in lead generation after launch.
95%
Mobile responsiveness benchmark reached across the experience.
Project overview
Craft Build, a Christchurch building-services company, needed a stronger digital presence for renovations, kitchen work, and custom carpentry. Their earlier web presence did not give each service enough room to build trust or guide visitors into the right enquiry path.
We rebuilt the presentation around dedicated service pages, cleaner proof hierarchy, and more deliberate CTA placement so the site read like a premium local operator rather than a generic trade template.
Services positioned
Each service area received its own page structure so the business could sell expertise without blending everything into one generic claim.
Kitchen Remodeling
Dedicated service presentation for renovation work, cabinetry, fixtures, and the kind of image-led proof homeowners expect before they enquire.
Custom Carpentry
A cleaner way to position bespoke carpentry, built-ins, shelving, and higher-trust craftsmanship work without burying it inside one generic page.
Home Renovations
Broader renovation scope framed with clearer conversion paths, stronger credibility cues, and mobile-first presentation for busy homeowners.
Conversion moves
The delivery was not only visual — it tightened the route from browsing to enquiry.
Service-Specific Landing Pages
Each offer got its own conversion path instead of competing for attention on a single catch-all page.
Lead Capture Structure
Contact and consultation pathways were tightened so visitors had a clearer next step after reviewing the work.
Mobile-First Presentation
The site was tuned for on-phone decision-making, where a large share of local building-service searches happen.
Technology stack
Modern tooling chosen to keep the site performant, maintainable, and easier to extend.
Next.js
React
Tailwind CSS
Component Architecture
Responsive Design
SEO Optimisation
Delivery timeline
A structured 10-week process from discovery to release.
Discovery & Planning
Business analysis, competitor research, and service mapping.
Design & Prototyping
Visual direction, content hierarchy, and premium service-page rhythm.
Development
Multi-page build with cleaner service routing and stronger CTA placement.
Content Integration
Photography integration and conversion-focused content alignment.
Testing & Launch
QA, responsive checks, and launch preparation.
Project results
Measurable movement in visibility, enquiries, and perceived professionalism.
Website Performance
Business Impact
Client Testimonial
"The new website has completely transformed our online presence. Each service area now has its own professional showcase, and we're receiving significantly more qualified leads. The design perfectly reflects the quality of our work, and customers frequently comment on how professional and easy to navigate it is."
Need your own proof-led build?
If your current site undersells the quality of the work, start with a package-fit review and we will map the right structure before build begins.