CozyBNB: Migration, Meta Ads and Email Nurture
CozyBNB is the proof story for careful AU delivery plus the next layer: Meta Ads lead capture, Make automation, and Brevo email nurture logic for property-owner enquiries.
Careful migration
The job required moving from an older setup without introducing avoidable breakage or trust issues.
Clearer structure
The rebuild focused on cleaner page structure and a more understandable front door for property owners.
Meta Ads lead system
The growth layer mapped Meta lead capture into a tracked follow-up flow instead of leaving new enquiries in a manual handoff gap.
Email nurture sequence
Make and Brevo logic supported lead scoring, contact routing, and nurture emails for different lead states.
Better technical foundation
Execution quality mattered: safer implementation, cleaner organisation, and a setup that is easier to maintain.
The brief: move from an older setup to a cleaner modern website, then support the growth layer with Meta lead capture and follow-up infrastructure.
The delivery angle: preserve trust, tidy the information architecture, map Meta leads into an operator-visible flow, and use Make/Brevo logic for email nurture instead of relying on manual follow-up.
Why this proof matters: for some buyers, the biggest concern is not speed alone. It is whether the website, campaign intake, automation, and nurture path can be handled as one practical operating system.
Need a Website Plus Lead Follow-Up System?
We can look at your current website, campaign intake, forms, and email follow-up, then map the cleanest path from enquiry to nurture and handoff.